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Who does the Advertising Standards Authority represent?

Back in 2010, the ProLife Alliance called for the public to complain against Marie Stopes being allowed to advertise their services on tv. The public responded magnificently. A recent article in Third Sector UK has stated that of all complaints sent to the ASA in 2010, the issue of the abortion advertisements produced the second highest level of complaints. Yet in spite of overwhelming public opinion, the ASA decided not to uphold the complaints.

We ask, who does the Advertising Standards Authority represent? Clearly it is not the viewing public.

Please see attached link to our previous comment after the original adjudication decision was released.